In 2008 it would have cost a company 2.7 million dollars to purchase a 30-second advertisement during the super bowl. This year, just 11 years later, the price is doubled. For a measly 30 seconds, it will cost organizations 5.2 million dollars to tell the world why their product is the best. That is what 30 seconds of our time is worth...  But are we really paying attention?

This week at the gathering Paul Knapp and some fellow Storyliners parlayed some of the best commercials over their years with their story, and hopefully, uncovered the secret beauty behind the art of advertisement.